Marketing Objectives

Marketing Objectives

  • Marketing Objectives are challenging goals that inspire the team to achieve solid progress within the desired period, typically a quarter
  • Objectives are qualitative directional statements - Eg. Enhance the SEO rating of the website
  • Marketing Objectives typically include areas like - Brand Building, Inbound Marketing, Outbound Marketing, PR, SEO, Content Marketing, Social Media Marketing, Traditional Media Placements etc
Marketing Key Results

Marketing Key Results

  • Key Results are the means to achieve an objective (The “How to achieve”)
  • Key Results should be measurable, tracked regularly, ambitious, yet achievable
  • A Marketing Key Result example would be, “Conduct 3 webinars with 100+ qualified audience for Lead Generation”

Marketing OKR Examples

  • Establish a Solid Lead Generation Engine

    32%

  • Increase number of advisory sites from 1 to 3

    1 3 2

  • Launch linkedin ad campaign

    0% 100% 5%
    4040406060 60

  • Close upsell leads from 0 to 40

    0 5 2

  • Increase Audience Visibility via Google (SEM)

    82%

  • Increase unique visitors from 20K to 100K

    20K 100K 89.82K

  • Increase weekly total visits from 150K to 200K

    150K 200K 188.84K

  • Enhance Digital Marketing

    45%

  • Increase site health from 30% to 90%

    30% 90% 49%

  • Decrease bounce rate from 78% to 50%

    78% 50% 55%

  • Increase email marketing from 10% to 20%

    10% 20% 12%

  • Improve Lead Magnet Conversion

    40%

  • Maintain at least 1 podcast per week

    0 2 1

  • Increase e-book downloads from 7% to 20%

    7% 20% 16%

  • Increase product promotion video from 40 to 80

    40 80 57